Unlocking Content Discovery with AI: Kevin Hill at NAB 2025

At this year’s NAB Show 2025, Kevin Hill, General Manager of Media & Entertainment at Coactive AI, took center stage in the AWS Theater and joined show organizers for a one-on-one interview. His message was clear: the future of content discovery is multimodal, customizable, and scalable — and it’s already here.

Together, these two appearances painted a compelling picture of how AI can transform legacy content archives into dynamic, revenue-driving assets. Whether you're a CTO rethinking your metadata infrastructure or a CMO searching for new ways to connect content to audiences, Kevin’s vision offers a glimpse into what's possible when deep tech meets enterprise media.

🎥 AWS Theater Session: “From Archives to Audiences”

In this session, Kevin breaks down how Coactive AI helps leading media companies make their vast archives searchable, discoverable, and actionable — all without the painstaking manual tagging that has traditionally slowed down innovation.

Key takeaways from the session

Solving the search challenge: Coactive enables real-time semantic search across audio, video, and image content — no metadata required.
From metadata to metameaning: Clients can define concepts like “female empowerment” in ways that are brand-specific and commercially usable.
Scalable infrastructure: Coactive’s stack supports hundreds of millions of video minutes — enabling both precision and performance at an enterprise scale.

🎙️ Interview with NAB Show Organizers

Following his session, Kevin joined NAB’s Claire Plaisted for a short but insightful studio interview, sharing more about Coactive’s unique approach to AI for media content.

Highlights from the conversation

What sets Coactive apart: A proprietary preprocessing layer that improves model performance and minimizes noise.
Metadata that performs: Clients get high-fidelity metadata (95%+ accuracy) without needing to reprocess content.
Efficiency without compromise: Teams shift from reviewing to strategic doing — improving campaign effectiveness and speed.

Why It Matters

As content libraries grow and consumer expectations rise, media and entertainment companies are under pressure to extract more value, more quickly, from their archives. Traditional metadata pipelines just can’t keep up — but AI can.

Coactive AI is uniquely positioned to help companies:

Cut discovery time from hours to seconds
Increase content monetization through smarter targeting
Reduce reliance on labor-intensive tagging workflows
Enable flexible, brand-specific taxonomies for personalization and measurement

👉 Ready to learn more? Connect with us to see how Coactive AI can help you make your archives work harder and smarter.

Unlocking Content Discovery with AI: Kevin Hill at NAB 2025