Dynamic Tags is an intent-based classification system. You define the ideas that matter to your business. The platform learns what those ideas look like across visual imagery and spoken dialogue, and scores every moment in your library. The result is Contextual Intelligence that you own, refine, and deploy.
Industry taxonomies like IAB categories are useful starting points. They can tell you a video contains "sports" or "automotive." What they cannot tell you is whether a specific moment captures "athletic triumph over adversity" or "the thrill of an open road at sunset." The gap between generic classification and the intent behind an advertiser's brief, a publisher's editorial voice, or a brand's standards is where targeting breaks down and value gets lost.
Every organization has its own language for content. Dynamic Tags lets you teach the platform that language.
Dynamic Tags turns the ideas in your head into structured, measurable intelligence across your content library.
You define tags using natural language descriptions and visual examples. The platform scores each moment in your entire content library against those definitions, working across both visual imagery and transcript signals simultaneously. An iterative workflow lets you refine: preview results, adjust your definitions, validate accuracy, and deploy when you're confident.
No spreadsheets. No ML team. No waiting weeks for results, the campaign has already moved on from.
When you're ready, deploy.Publish your tags and score your full content library. Results land in structured, SQL-queryable tables ready for analysis, export, or activation through Context Studio.
When you're ready, deploy.Publish your tags and score your full content library. Results land in structured, SQL-queryable tables ready for analysis, export, or activation through Context Studio.
When you're ready, deploy.Publish your tags and score your full content library. Results land in structured, SQL-queryable tables ready for analysis, export, or activation through Context Studio.
Dynamic Tags are the building blocks of every Context Studio package. The tags you define and validate in the platform flow directly into advertiser-ready targeting packages.
Every tag score, at every level of your content hierarchy, is immediately queryable in SQL. Analyze tag distributions, compare performance across datasets, and build reports on your Contextual Intelligence.
Export tag scores and structured data to power external analytics environments, data warehouses, business intelligence tools, or custom applications through the API.
Other platforms classify content using their models and their taxonomy. You see results through someone else's lens and rely on their definitions of what content means. Dynamic Tags inverts that relationship. You define what matters. You teach the platform your language. The intelligence that results is defined by you, owned by you, and refined by you.
That is the difference between renting a taxonomy and owning your Contextual Intelligence.
