Maximizing Content in the AI Era

Media and entertainment leaders are seeking more value from their content in the digital age, and view robust metadata as critical to success. Yet, the majority of companies are held back by poor quality metadata and inefficient, manual processes. This gap is hindering growth, limiting content discovery, and costing time and money even at top, global media companies.

A leading B2B market research company recently surveyed content and IT leaders at leading companies and found that:

• 85% of tech leaders at media companies say that content metadata is critical
• But there is a widespread metadata gap: 71% of leaders admit their metadata is limited or inaccurate
• Manual processes still dominate: 64% of organizations still rely on manual tagging, a painful and inefficient process, especially for video content
• Internal skills gaps are a barrier: 40% of leaders say a lack of internal skills is the biggest challenge to adopting new AI initiatives
• And more…

Get your copy of the report, "Maximizing Content in the AI Era," to learn how fellow media technology leaders are thinking about metadata challenges and how to get metadata right.