Monetize Every Moment.
Context Studio turns campaign strategy into activation-ready contextual packages. Transparent from brief to buy.
HOW IT WORKS
Introducing Context Studio.
Context Studio closes the gap between advertiser intent and publisher inventory, creating a shared planning workspace to align, iterate, and activate.
Unified Workflow
From Brief to Buy,
With Full Transparency
Contextual intelligence shouldn’t be a black box someone else controls. Coactive gives every team a shared workspace to align on context, validate the match, and activate with confidence.
Preserve advertiser intent
Publishers
Brands
Agencies
Creative Agencies
With Context Studio, what gets pitched is what gets activated. Advertiser objectives often get diluted between pitch and placement, lost in spreadsheets and manual handoffs. Context Studio preserves buyer intent by translating campaign goals into clearly defined contextual packages. Start with the targeting strategy such as those outlined in an RFP or creative brief (“eco-friendly family moments”, “back-to-school”, or “everyday spills”), and clearly define which types of content should be included and excluded. Most contextual solutions force buyers to translate their creative brief into rigid taxonomies. Context Studio starts with the brief.
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Target the moments that matter
Publishers
Archives
Brands
Agencies
Surface high-value moments across your entire catalog without relying on limited, tribal content knowledge, or blunt targeting like show titles and genres. Place ads in the precise moments that matter most, where relevance is highest, and impact is strongest. Context Studio automatically surfaces relevant inventory across the catalog leveraging moment-level signals such as themes (nutrition, fitness, sustainability), tone (inspirational, casual, friendly), and on-screen visuals (kitchen spills, hand washing, or paper towel moments) so you can package and price efficiently.
Context Studio works across your full content footprint, from deep on-demand libraries to newly released and near real-time content, so contextual packages stay current as your catalog grows.
Context Studio works across your full content footprint, from deep on-demand libraries to newly released and near real-time content, so contextual packages stay current as your catalog grows.
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Control brand safety and suitability
Brands
Agencies
Publishers
Ad Operations
Define the exact moments you want (and don’t want) based on what’s in the video, scene, or shot. Use custom tags and filters to protect brand reputation while aligning placements to your unique brand suitability standards, built in alignment with GARM's Brand Safety Floor and Suitability Framework and IAB Content Taxonomy. For example, include family dinner scenes but exclude alcohol use. Target graduation celebrations while filtering out smoking. Align to outdoor adventure moments but exclude unsafe equipment use. Support back-to-school messaging in classroom or study scenes, while excluding violence and politics.
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Precision packaging, built for activation
Publishers
Platforms
Ad Operations
Brands
Every contextual package includes precise timestamps for each matching clip (e.g., 00:12:43-00:13:10 during a graduation ceremony), so publishers know exactly what they're selling, and advertisers know exactly where they're buying.
Each moment is matched to defined attributes (themes, tone, and mood) with impression estimates so you can package and price with confidence. When you're ready to activate, export segments directly to FreeWheel or GAM, no reformatting or manual handoff required.
Review any package before export and manually adjust the final bundle: add or remove specific titles to fine-tune the match. Full editorial control without doing the initial curation by hand.
Each moment is matched to defined attributes (themes, tone, and mood) with impression estimates so you can package and price with confidence. When you're ready to activate, export segments directly to FreeWheel or GAM, no reformatting or manual handoff required.
Review any package before export and manually adjust the final bundle: add or remove specific titles to fine-tune the match. Full editorial control without doing the initial curation by hand.
Get a Demo
Explain every package with confidence
Publishers
Agencies
Brands
Ad Operations
Go beyond black-box targeting and spreadsheets. See exactly how advertiser objectives translate into defined contextual packages, what’s included, what’s excluded, and why. Context Studio provides transparent signals (themes, tags, scenes, and ad breaks) and the evidence behind every package, so that sellers can justify the value and ad ops can activate with certainty. For your brand and agency partners, every package comes with the evidence to justify the investment.
Because the context is advertiser-defined from the start, the same definition powers targeting decisions, pre-buy validation, and post-campaign measurement without translation loss at any step.
Because the context is advertiser-defined from the start, the same definition powers targeting decisions, pre-buy validation, and post-campaign measurement without translation loss at any step.
Get a Demo
“Before Coactive, our contextual targeting was constrained by rigid taxonomies. Now, we can identify and activate custom moments across NBCU’s vast content portfolio - unlocking deeper brand alignment opportunities for clients. This flexibility has enabled new use cases and has delivered advanced contextual capabilities we’ve been working toward for some time.”
OWN THE MOMENT
Context Studio fits easily into your existing ad sales and ad ops workflows, no spreadsheets, no extra manual steps. It enhances current workflows rather than forcing teams to change how they sell or activate campaigns. Built to work alongside forecasting tools, ad servers, and existing tagging systems, contextual packages can be exported directly into FreeWheel or GAM.
Read the NBCU case study
The move to
contextual advertising
Why content intelligence is becoming core infrastructure, and how it closes the gap between advertiser intent and publisher supply. Covers the three structural forces, the revenue case for contextual, and real-world use cases across the ecosystem.
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