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Context Doesn't Scale. Until Now. Coactive AI introduces Context Studio, intent-driven contextual advertising that works at catalog scale.

Featured article

Context Doesn't Scale. Until Now.

For five years, the industry said contextual advertising couldn't scale. Coactive built Context Studio to prove it can, giving advertisers and publishers a shared language for the moments that matter.

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Cody Coleman

Blog Categories

News

Context Doesn't Scale. Until Now. Coactive AI introduces Context Studio, intent-driven contextual advertising that works at catalog scale.

Context Doesn't Scale. Until Now.

Introducing Context Studio, Coactive AI's new application for turning any advertiser brief into activation-ready contextual advertising packages — now available.

Coactive Launches Context Studio, Closing the Gap Between Advertiser Intent and Publisher Inventory

Coactive AI’s Media and Entertainment Advisory Board of industry experts will drive AI innovation to optimize and monetize vast video and image content libraries.

Coactive AI Launches Media and Entertainment Advisory Board

Read Coactive CEO's blog to learn what's new in MAP Autumn '25

The Future of Video and Image Intelligence Is Here

Unlocking Content Discovery with AI: Kevin Hill at NAB 2025

Banner that says "News: $30m Series B Funding"

Coactive AI Series B Funding Round

Learn how AWS collaborates with Coactive AI to take content further with advanced content intelligence thanks to Amazon Nova multimodal embeddings.

Achieve Advanced Content Intelligence with Amazon Nova Multimodal Embeddings and Coactive AI

Image showing AWS plus Coactive

Coactive AI Signs Strategic Collaboration Agreement with AWS to Deliver Image and Video Analytics Solution

Context Doesn't Scale. Until Now. Coactive AI introduces Context Studio, intent-driven contextual advertising that works at catalog scale.

Context Doesn't Scale. Until Now.

Introducing Context Studio, Coactive AI's new application for turning any advertiser brief into activation-ready contextual advertising packages — now available.

Coactive Launches Context Studio, Closing the Gap Between Advertiser Intent and Publisher Inventory

Coactive AI’s Media and Entertainment Advisory Board of industry experts will drive AI innovation to optimize and monetize vast video and image content libraries.

Coactive AI Launches Media and Entertainment Advisory Board

Read Coactive CEO's blog to learn what's new in MAP Autumn '25

The Future of Video and Image Intelligence Is Here

Unlocking Content Discovery with AI: Kevin Hill at NAB 2025

Banner that says "News: $30m Series B Funding"

Coactive AI Series B Funding Round

Product

Find the right content faster with the latest Dynamic Tags

Smarter Metadata Tagging for the Multimodal Era

Coactive Head of Engineering Breaks Down MAP Autumn '25

The Power to Create Video-Based Apps, Fast: How the Coactive Multimodal AI Platform Turns Months Into Minutes

Coactive AI provides easy, intuitive AI video search, even without metadata.

Coactive is Now on Azure: Visual AI Search, Metadata Tagging, and Analytics, Built for Scale

Unlocking Video Insights: How an Optimized Video Ingestion Pipeline Transforms Content Discovery

Infographic showing the different components of a multimodal AI solution

Should you build or buy your AI? A primer for business leaders

Woman sitting on couch browsing TV recommendations on a streaming app powered by Coactive AI

Introducing: advanced video analytics using a Multimodal Application Platform (MAP)

Woman using Coactive metadata enrichment and content discovery to find content for a female empowerment ad campaign

Introducing AI-powered metadata enrichment – for better content discovery

Illustration of three media archive users looking frustrated by legacy tool failures

How to improve your DAM – using multimodal AI

Banner that says "Introducing: Coactive Dynamic Tags"

Introducing: Coactive Dynamic Tags (Beta)

Banner that says "Multimodal Application Platform"

Introducing: Multimodal Application Platform

Banner that says "Introducing: Coactive Intelligent Search"

Introducing: Coactive Intelligent Search

Coactive team members gathered in the San Jose office

Move faster and break less: why start-ups should follow best practices

Delivering Context to Content

Delivering Context to Content

Team

Caitlin flying a helicopter

Charting New Skies: This Veteran's Path from Cockpit to Product Management

Photograph of the Coactive Meetup with Joe Reis

Fireside Chat: Joe Reis & The Future of Data Engineering

An image of Malik, Seby, and Sudnya on a dock. There are trees, water, and the Canadian skyline behind them.

The AI revolution: Adoption rhymes with interpretability

Seth pointing to a sign that welcomes Coactive AI to their first deal celebration!

Integrity sells: The power of staying true to our strengths in sales

Smiling team members taking a group selfie

Assembling a new kind of team: Embracing change as a path toward innovation

Mehul pictured with Melinda Gates, being awarded Student of Vision 2017 at Grace Hopper Celebration of Women in Computing.

Building blocks to the future

Coactive team members in the San Jose office playing a card game

Applying Academics: How Coactive is leveraging the intellect of interns

Coactive team group photo after an Escape the Room event

From the Swedish Ultimate team to the cutting edge of machine learning: What Coactive is bringing to businesses

Coactive team members sitting around a table

A magical transition: Moving from a large company to a right-sized startup

Coactive team member

Transferable skills: from running classrooms to shaping company culture

Coactive team member working at a table

Trains, planes, and AI appeal: How Coactive is charting the course with user-friendly systems

Coactive team members sharing a drink together after work in a fun, casual setting

From altered bebop to algorithmic bias: Keertan’s interdisciplinary approach to coding and the mission at Coactive AI

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Automate to alleviate: making data analytics easy with Coactive AI

Coactive team members hanging out and laughing together

Strong Foundations for Category Creation

Two Coactive team members collaborating

Springboard your career with us: taking a mid-career internship at Coactive AI to upskill and pivot

Coactive team members looking at laptops together

Breadth and depth: here’s how an aspiring software architect is developing her career at Coactive AI

Image of Seby Jacob performing stand-up comedy.

A start-up for stand-ups: discover how Coactive AI is building product while developing its people

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We're better together: why Coactive AI is championing office culture

Coactive team members looking at a screen and laughing

From front line to bottom line: how Coactive AI is preparing veterans for careers after the military

Coactive’s co-founders, rocking the team shirts. Left, Will Gaviria Rojas. Right, Cody Coleman.

Why culture is our primary product

Inclusivity by design: discover Coactive’s culture and team values

Animated GIF of Coactive's SQL capabilities

We’re bringing UI props to MLOps: Coactive’s mission to make machine learning user-friendly

Caitlin flying a helicopter

Charting New Skies: This Veteran's Path from Cockpit to Product Management

Photograph of the Coactive Meetup with Joe Reis

Fireside Chat: Joe Reis & The Future of Data Engineering

An image of Malik, Seby, and Sudnya on a dock. There are trees, water, and the Canadian skyline behind them.

The AI revolution: Adoption rhymes with interpretability

Seth pointing to a sign that welcomes Coactive AI to their first deal celebration!

Integrity sells: The power of staying true to our strengths in sales

Smiling team members taking a group selfie

Assembling a new kind of team: Embracing change as a path toward innovation

Mehul pictured with Melinda Gates, being awarded Student of Vision 2017 at Grace Hopper Celebration of Women in Computing.

Building blocks to the future

Solutions

The Media Intelligence Stack: A Blueprint for the Future of Content Operations

Image of a man looking at his phone with a text overlay that says "How Media & Entertainment companies are unlocking video content with multimodal AI"

NBCUniversal + Coactive: A discussion on how multimodal AI is unlocking visual content discovery in media & entertainment

Screenshot of search using Coactive AI platform Basketball player yellow jersey rim

Monetize your media archive with Coactive’s multimodal AI search

Infographic of Coactive AI content discovery tools

Maximize content licensing with multimodal AI

The Media Intelligence Stack: A Blueprint for the Future of Content Operations

Image of a man looking at his phone with a text overlay that says "How Media & Entertainment companies are unlocking video content with multimodal AI"

NBCUniversal + Coactive: A discussion on how multimodal AI is unlocking visual content discovery in media & entertainment

Screenshot of search using Coactive AI platform Basketball player yellow jersey rim

Monetize your media archive with Coactive’s multimodal AI search

Infographic of Coactive AI content discovery tools

Maximize content licensing with multimodal AI

Research

Announcing MediaPerf: an industry-driven benchmark for AI video understanding in media Focused on video tagging, summarization and tag refinement. Benchmarking 8 frontier multimodal foundation models.

MediaPerf Results for New NVIDIA Nemotron 3 Nano Omni Pushing the Efficiency Pareto Frontier

MediaPerf is here: the definitive benchmark for AI in media.

The Media Industry Needs Better AI Benchmarks

Sales exec weighing up new asset creation for NYC skyline footage vs using Coactive

Industry perspectives: a media giant's metadata challenge and new AI solutions

Decorative image

DataPerf: the new data-centric standard for progress in machine learning

Images of people from varying socioeconomic backgrounds

Tackling Socioeconomic Bias in Machine Learning with the Dollar Street Dataset

Industry perspectives: a multimedia archivist on the challenges of monetizing visual assets

Announcing MediaPerf: an industry-driven benchmark for AI video understanding in media Focused on video tagging, summarization and tag refinement. Benchmarking 8 frontier multimodal foundation models.

MediaPerf Results for New NVIDIA Nemotron 3 Nano Omni Pushing the Efficiency Pareto Frontier

MediaPerf is here: the definitive benchmark for AI in media.

The Media Industry Needs Better AI Benchmarks

Sales exec weighing up new asset creation for NYC skyline footage vs using Coactive

Industry perspectives: a media giant's metadata challenge and new AI solutions

Decorative image

DataPerf: the new data-centric standard for progress in machine learning

Images of people from varying socioeconomic backgrounds

Tackling Socioeconomic Bias in Machine Learning with the Dollar Street Dataset

Industry perspectives: a multimedia archivist on the challenges of monetizing visual assets

Contextual Advertising

"Unlock the Other 80%" on a dark green background, featuring glowing green curved lines connecting two labeled nodes: "Joyful family gatherings" and "Healthy-lifestyle moments."

Contextual Advertising

Unlock the Other 80%: Turning Long-Tail Streaming Inventory Into Premium CPM

Coactive graphic showing a grid of outdoor video thumbnails highlighted with green borders, titled '4 Direct Ad Sales Focuses.'

Contextual Advertising

Mastering the Shift: 4 Direct Ad Sales Focuses for the Modern Streaming Era

Contextual Advertising

Maximizing Ad Yield: How Rich Contextual Video Signals Transform Your Existing Tech Stack

Learn how to optimize ad pods to maximize streaming revenue using contextual advertising.

Contextual Advertising

Mastering the Break: Why Ad Pod Optimization is the Future of Streaming Revenue

Contextual Advertising

How Content Metadata is Revolutionizing VOD Monetization for Ad Sales Teams

"Unlock the Other 80%" on a dark green background, featuring glowing green curved lines connecting two labeled nodes: "Joyful family gatherings" and "Healthy-lifestyle moments."

Contextual Advertising

Unlock the Other 80%: Turning Long-Tail Streaming Inventory Into Premium CPM

Coactive graphic showing a grid of outdoor video thumbnails highlighted with green borders, titled '4 Direct Ad Sales Focuses.'

Contextual Advertising

Mastering the Shift: 4 Direct Ad Sales Focuses for the Modern Streaming Era

Contextual Advertising

Maximizing Ad Yield: How Rich Contextual Video Signals Transform Your Existing Tech Stack

Learn how to optimize ad pods to maximize streaming revenue using contextual advertising.

Contextual Advertising

Mastering the Break: Why Ad Pod Optimization is the Future of Streaming Revenue

Contextual Advertising

How Content Metadata is Revolutionizing VOD Monetization for Ad Sales Teams